Three case studies with full documentation of the starting state, interventions, and outcomes.
A Calabrian fashion retailer had a full catalogue online but almost zero organic presence. After a technical overhaul of their product category pages, a keyword-targeted content programme, and 14 backlinks, organic sessions grew by 380 percent in under 8 months.
A Calabrian food and wine portal was ranking on page 3 or beyond for all its target local terms. We restructured the category taxonomy, built 18 local citations, and produced 6 geo-targeted articles. Page-one rankings for all 15 target terms within 5 months.
An Italian B2B SaaS company had good traffic but poor trial conversion from organic channels. After rebuilding their topical cluster for CRM-related terms and fixing 32 technical crawl issues, organic trial signups grew 2.8 times in 6 months.
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