Keyword Strategy

Keyword research done properly

A keyword spreadsheet sorted by monthly search volume is not a strategy. A real keyword strategy maps the full semantic territory of your niche, organises it into topical clusters, assigns search intent to every term, and sequences the content needed to build genuine topical authority over time. That is what this service produces.

Topical clusters and why they matter

Search engines rank sites that demonstrate comprehensive, reliable coverage of a topic more consistently than sites that target individual keywords in isolation. The topical cluster map we build shows which hub pages you need, which supporting content should link to them, and in what order to produce the content for maximum accumulated impact.

Competitor gap analysis

We compare your current organic footprint against three of your most direct competitors. Terms they rank for on pages one and two that you do not are mapped as opportunities, filtered by difficulty and commercial value. This gives you a prioritised list of achievable targets based on real competitive data.